It’s common practice for online companies to suggest products based on past purchases or web searches, so it didn’t surprise me to find an email in my inbox from Amazon. With my marketing background, I’m totally good with that.

And then I look at the product Amazon thought I would like… 

Amazon reasoned that because I’m a woman who viewed golf bags on their site, surely, I would be interested in this fine golf accessory. I know it’s intended to be funny, but it falls flat on so many levels…

• The sack emulates a part of the human anatomy I do not possess.
• Someone in the marketing department made it pink so women would naturally gravitate to it. I know it was a man because no woman would come up with this product idea.
• They’ve included pink golf balls in the off-chance that the sack isn’t enticing enough.
• And just in case women still aren’t hitting the “order” button, they display it hanging on a pink-accented golf bag because, well, you know.

According to the description, there is only one left so hurry while supplies last. Women around the world can only hope they’ll be restocking soon.

Heidi McCrary / Writer