Still a Man’s World

“My name is Heidi McCrary,” I explained to the guy on the other end of the phone. I was calling the pro shop at a popular golf course in the area, looking for a well-known golf instructor.  “If you could please have him call me. I would like to buy a set of clubs.” I left the gentleman my number and waited.

GolfAnd waited.

Now, the golf clubs I wanted to purchase weren’t your run-of-the mill starter set purchased at Dick’s. No, after 20 years of honing his craft with his current set, my husband was deserving of a new set. Clubs that are cutting edge and using technology invented yesterday, with newer models coming out tomorrow—all so a golfer can add five yards to his or her swing.

And to be clear, this transaction is not an inconvenience to any business. I was about to spend A CRAZY amount of money on my husband’s birthday present, so, after the second day of not having my call returned, I decided that it was their loss and moved on.

Which took me to the local golf range and retail center…

“I’m sorry,” the man said to me, from behind the counter as he looked at the computer screen. “They don’t make that model anymore.” He handed me back the slip of paper which listed the desired brand and model name along with specifics.

I took the paper back, and looked at him, about to ask him what he would recommend. But instead, I stopped myself. “Thank you,” I said, walking out the door.

Which finally lead me to a small public course located just outside the city limits. Managed by a female golf pro and her husband, I was greeted by a smile as I walked in the shop. As I handed the golf pro my slip of paper, I explained my dilemma of trying to make a purchase.

“No problem,” she said, looking up the model number on her computer. “I’m afraid that model has been discontinued. I would suggest we look at the newest model that seems to have replaced that one.”

And THAT’S customer service.

“You know why you got the run-around, right?” she said, handing me back the slip of paper. “Because you’re a woman.”

And she was absolutely right.

Hold my Wine While I Putt

heidi-mediocre-golfer-e1525227933147.jpgMaybe it was the nine-iron that Elin Woods lovingly planted into the side of Tiger’s Jeep as her world-famous husband tried to flee the scene that made me realize that women and men view golf quite differently.

As Tiger Woods’ fall from grace parlayed into his disappearance from televised golf tournaments, public interest in golf fell as well. Couple that with the fact that women currently make up little more than 20% of all golfers, and you can see that golf has a P.R. problem—and along with it, an opportunity. What if women took control of the game, gave it a long-needed makeover and made it their own?”

Women, I’m talking to you—if you have EVER thought about getting involved in a sport that is healthy, fun, challenging, social, and something you can do while drinking, have I got the sport for you.

Here are four random things that might make you consider picking up a set of clubs…

  • If there was ever a sport that gives women an advantage, it’s golf. So much so, that at times, the women’s tees can give women an extreme advantage over men. Because of the placement of many women’s tees, men would win more golf scrambles if it occurred to them to put a woman on their team.
  • If you’re looking for a sport that you and your significant other can enjoy together without either one of you wanting to kill each other at the end of the round, this is your lucky day because in golf, you’re technically not playing each other—you’re trying to best your own score.
  • Golf can fit into your schedule AND your lifestyle. If you’re anything like me, nine holes is all you have the time and patience for. I can do eighteen, I just don’t want to. Golf is the perfect sport because you can make it a social thing with friends, a networking outing with clients or simply embrace the tranquility of what golf has to offer by going out on your own.
  • You can grow old doing this. There’s a reason why a lot of old people golf…because they can! Golf is more about finesse than strength, and a sport that you can take up at ANY age. There are wonderful female golf instructors in the area. Call one and give it a try!

And then there are the perks of golf—nice apparel, cool gadgets and cup holders on golf carts. Just remember… Golf bags come in a multitude of colors. Don’t limit yourself to pink just because a man in the design department at Callaway thinks women can’t possibly want a blue, black or orange bag.

See you on the green.