“My name is Heidi McCrary,” I explained to the guy on the other end of the phone. I was calling the pro shop at a popular golf course in the area, looking for a well-known golf instructor. “If you could please have him call me. I would like to buy a set of clubs.” I left the gentleman my number and waited.
Now, the golf clubs I wanted to purchase weren’t your run-of-the mill starter set purchased at Dick’s. No, after 20 years of honing his craft with his current set, my husband was deserving of a new set. Clubs that are cutting edge and using technology invented yesterday, with newer models coming out tomorrow—all so a golfer can add five yards to his or her swing.
And to be clear, this transaction is not an inconvenience to any business. I was about to spend A CRAZY amount of money on my husband’s birthday present, so, after the second day of not having my call returned, I decided that it was their loss and moved on.
Which took me to the local golf range and retail center…
“I’m sorry,” the man said to me, from behind the counter as he looked at the computer screen. “They don’t make that model anymore.” He handed me back the slip of paper which listed the desired brand and model name along with specifics.
I took the paper back, and looked at him, about to ask him what he would recommend. But instead, I stopped myself. “Thank you,” I said, walking out the door.
Which finally lead me to a small public course located just outside the city limits. Managed by a female golf pro and her husband, I was greeted by a smile as I walked in the shop. As I handed the golf pro my slip of paper, I explained my dilemma of trying to make a purchase.
“No problem,” she said, looking up the model number on her computer. “I’m afraid that model has been discontinued. I would suggest we look at the newest model that seems to have replaced that one.”
And THAT’S customer service.
“You know why you got the run-around, right?” she said, handing me back the slip of paper. “Because you’re a woman.”
And she was absolutely right.