Still a Man’s World

“My name is Heidi McCrary,” I explained to the guy on the other end of the phone. I was calling the pro shop at a popular golf course in the area, looking for a well-known golf instructor.  “If you could please have him call me. I would like to buy a set of clubs.” I left the gentleman my number and waited.

GolfAnd waited.

Now, the golf clubs I wanted to purchase weren’t your run-of-the mill starter set purchased at Dick’s. No, after 20 years of honing his craft with his current set, my husband was deserving of a new set. Clubs that are cutting edge and using technology invented yesterday, with newer models coming out tomorrow—all so a golfer can add five yards to his or her swing.

And to be clear, this transaction is not an inconvenience to any business. I was about to spend A CRAZY amount of money on my husband’s birthday present, so, after the second day of not having my call returned, I decided that it was their loss and moved on.

Which took me to the local golf range and retail center…

“I’m sorry,” the man said to me, from behind the counter as he looked at the computer screen. “They don’t make that model anymore.” He handed me back the slip of paper which listed the desired brand and model name along with specifics.

I took the paper back, and looked at him, about to ask him what he would recommend. But instead, I stopped myself. “Thank you,” I said, walking out the door.

Which finally lead me to a small public course located just outside the city limits. Managed by a female golf pro and her husband, I was greeted by a smile as I walked in the shop. As I handed the golf pro my slip of paper, I explained my dilemma of trying to make a purchase.

“No problem,” she said, looking up the model number on her computer. “I’m afraid that model has been discontinued. I would suggest we look at the newest model that seems to have replaced that one.”

And THAT’S customer service.

“You know why you got the run-around, right?” she said, handing me back the slip of paper. “Because you’re a woman.”

And she was absolutely right.

Hurry… While Supplies Last

It’s common practice for online companies to suggest products based on past purchases or web searches, so it didn’t surprise me to find an email in my inbox from Amazon. With my marketing background, I’m totally good with that.

And then I look at the product Amazon thought I would like… My Sack Photo

Amazon reasoned that because I’m a woman who viewed golf bags on their site, surely, I would be interested in this fine golf accessory. I know it’s intended to be funny, but it falls flat on so many levels…

  • The sack emulates a part of the human anatomy I do not possess.
  • Someone in the marketing department made it pink so women would naturally gravitate to it. I know it was a man because no woman would come up with this product idea.
  • They’ve included pink golf balls in the off-chance that the sack isn’t enticing enough.
  • And just in case women still aren’t hitting the “order” button, they display it hanging on a pink-accented golf bag because, well, you know.

According to the description, there is only one left so hurry while supplies last. Women around the world can only hope they’ll be restocking soon.

Heidi McCrary / Writer